Case Studies

Explore selected works from a studio practice dedicated to craft. From full identity building to five-day intensives, these projects showcase the transition from idea to enduring presence.

Atelier Aurore

A digital sanctuary for an artist’s journey. Turning an abstract collection of stories into an absolute, immersive treasury.

TSIL

A comprehensive rebrand and visual blueprint for a national youth foundation. I engineered a cohesive identity system and sponsor-facing narrative to empower the next generation of Armenian creators.

ARV

A complete brand refresh for a healthcare provider. I created a 50-page brand guide and ebook to align their visual identity and messaging across all channels.

ARV

A complete brand refresh for a healthcare provider. I created a 50-page brand guide and ebook to align their visual identity and messaging across all channels.

Shadows

An editorial exploration into the complexities of the human psyche. I utilized watercolor painting and hand-drawn typography to create a compelling, narrative-driven book cover design.

Shadows

An editorial exploration into the complexities of the human psyche. I utilized watercolor painting and hand-drawn typography to create a compelling, narrative-driven book cover design.

Agent's Choice

A digital transformation for a high-stakes title insurance company. I replaced an outdated interface with a high-performance, authoritative platform focused on transparency and user trust.

Agent's Choice

A digital transformation for a high-stakes title insurance company. I replaced an outdated interface with a high-performance, authoritative platform focused on transparency and user trust.

Pergola

A fine-dining brand concept rooted in Armenian and Georgian heritage. I employed traditional linocut techniques and hand-carved symbols to create a tactile identity that celebrates cultural storytelling.

Apollo Cosmo

A comprehensive visual biography for a multidisciplinary artist. I sculpted a brand strategy that reconciles ancient Incan roots with the contemporary energy of modern hip-hop.

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